Jet Set Go!

Now, sadly, on a sabbatical, Everywhere magazine recently published my Virgin vs BA post from a while back.  You can read it on their website here.

Everywhere is published by 80/20 Media, a crowdsourced publishing business. The idea is simple: you create the magazine. Sourced from hundreds of world travellers, but edited professionally by the 80/20 crew, Everywhere harnesses the truly independent viewpoint, an unbiased and unique perspective, through the eyes of the traveller themselves.  It’s a little rough around the edges, as you’d expect, but that only adds to the magazine’s charm.

I’m sad that Everywhere may not return, but I think this model can work, it’s especially compelling when you think of the dire state of some of the in flight magazines. BA’s Highlife, is the one exception I can think of, but most are dull, doing little to inspire, convert or sell the reader on whatever their agenda.  I’d love to see Virgin try the 80/20 model for an in flight mag. Currently their best publication, iFly, is limited to Gold Card members, and is sent in the post, rather than being available on board. It’s time someone did something remarkable with their in flight mag, as far as I’m concerned the only way is up.